“THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE” – G.B.Shaw
Effective and consistent communication – internal and external – is crucial in any organization. Effective communication requires engagement both by the speaker and the listener and, to that end, it is essential that the listener pays heed to what the speaker states versus what the listener thinks the speaker may be saying. This approach guarantees that communication does not remain an illusion and barriers are minimized. As a result, it is necessary to talk in person versus using only electronic or other related means which, at times, may be misunderstood and erode the objective. At PSA, we reinforce these cardinal principles constantly and focus our attention on ensuring that the intended meaning is conveyed in a manner that is mutually understood. We understand the difference between the language of law, language of business and the language of relationships to seamlessly move from one communication style to the other depending on who the communication is intended for – the court, business teams, in-house counsel or internal firm members. Ideas should not get lost or fail to be implemented because people do not know what is meant or intended. Simply put, we understand that when someone prefers to read running text, it is inefficient to provide bulleted communication, and where a succinct reply is the requirement, writing an epic is counterproductive, however relevant it may be. Given the training imparted by our self-imposed internal communication regime, you will always find our members to be responsive, clear and affable in their conversations with you.